SEIKO Watch of America LLC ("SWA")
SWA Service Center Website Privacy Policy

Protecting one’s privacy is of paramount importance to SWA. SWA has developed a policy recognizing and protecting the privacy of consumers and retail customers who browse the SWA Service Center’s website for its after sales service, parts, and repairs. SWA has established the following Website Privacy Policy to protect “customer identifiable” information. The policy covers all “customer identifiable” information that SWA gathers when a consumer or retail customer contacts or conducts business with SWA. It is SWA’s intention to continue to protect “customer identifiable” information consistent with applicable Federal, state, and local laws. SWA Protects Online “Customer Identifiable” information as follows:

“Customer Identifiable” information

SWA acknowledges that the growth on online services, including internet services, has created additional privacy concerns, especially for consumers. Such concerns primarily focus on the protection of “customer identifiable” information, which individual or retail customers reasonably expect to be kept private. “Customer identifiable” information is that information, which can be associated with a specific individual or entity (for example, a customer’s name, address or telephone number, email address and certain information about online activities that are directly linked to them).

Collection and Use

We collect customer identifiable information in order to conduct business and provide products and services that interest you. SWA may collect customer identifiable information (such as name, address, telephone number, etc.) at this website in the course of responding to consumer/retailers inquires about our products and/or requests for product servicing. SWA will collect and use customer identifiable information for billing purposes to anticipate and resolve problems with product servicing or to inform you of products or services that better meet your needs. While SWA may use your “customer identifiable information” together with information obtained via other sources, to market new products and services, which SWA considers may be of interest to you, SWA will not disclose your customer identifiable information to third parties who may want to market other products or services to you. Online customers are asked to provide various identifiable information in connection with warranty registrations, sweepstakes or questionnaires, or when using the store locator. In addition, if you contact us with an inquiry, you are voluntarily releasing to us all the information within your messages.


SWA utilizes appropriate technologies to safeguard Customer Identifiable Information.


SWA will not sell, trade or disclose to third parties any customer identifiable information derived from a consumer or retail customers use of this SWA Service Center website without the written consent of the consumer or retail customer as the case may be (except as may be required by law, court order, or to cooperate with a law enforcement request or in connection with a lawsuit). Also, when SWA utilizes other agents, contractors or companies to perform services on its behalf, SWA will seek to ensure that the company agent will protect your customer identifiable information consistent with this Policy. In the event SWA includes your name, address and any other customer identifiable information in a directory that SWA creates for its Authorized dealers, etc., SWA will give you the opportunity to have your information excluded from the directory.. In order to have your information excluded from any directory you may instruct us to do so, by sending an email to or providing us with written notification addressed as follows: SWA Service Center, 1111 Macarthur Blvd, Mahwah, NJ 07430, Attention: Customer Service. Business directories that SWA creates may contain information obtained from other sources, such as retail stores, in addition to any information collected at our website. Please be aware SWA cannot remove your “customer identifiable” information from any directory that has been circulated to our Authorized dealers in hard copy form.

Customer Choice

A consumer or retail customer may choose not to receive direct marketing communications for after sales service, parts, and repair either by sending an email to or providing us with written notification addresses as follows: SWA Service Center, 1111 Macarthur Blvd, Mahwah, NJ 07430, Attention: Customer Service. . If you opt out from receiving messages from us, SWA will not contact you directly with marketing messages. A customer may also choose not to receive such messages by telephone. If you choose to opt out from receiving information from SWA, and later change your mind, simply send us an email or written notification to the email address or mailing address referred above to request inclusion of you contact information back into our database.

Changes to this Policy

SWA reserves the right to make changes to this policy in the future. If we change this Policy in any material way, we will post the revised version at this website and will include a new “last revised” date at the top of the page. We encourage you to check this page periodically to stay current on any changes to the policy.